Pop's Lemonade approached us seeking a logo, but through our discussions, we identified the need for a comprehensive brand strategy. They struggled to find a logo that accurately represented their vision and brand values. We recognized that a strategy-based solution was necessary to build a visual identity that truly reflected their brand.

We began with a strategy session to engage key stakeholders and identify core values and the target customer base. This session allowed us to extract the vision forming the foundation of Pop's Lemonade's dream brand. By clarifying these issues, we were able to propose a visual direction that aligned with their goals and values.

The new messaging focused on capturing the essence of Pop's Lemonade, ensuring that the brand values were clearly communicated through every element of the visual identity. This approach helped in creating a cohesive and impactful brand message that resonated with their target audience.

After diagnosing the issues and clarifying the brand vision, we proposed a visual direction, which was approved by the stakeholders. We then built the visual identity, ensuring it accurately represented Pop's Lemonade's desired brand values. Below are some practical implementations of the visual identity that were developed.

The process involved engaging in strategy sessions to ensure alignment and clarity of the brand vision. By involving key stakeholders from the beginning, we ensured that the final visual identity was a true representation of Pop's Lemonade's values and goals. The successful implementation of the visual identity marked a significant step in establishing a strong and cohesive brand presence for Pop's Lemonade.