Crafting a bold and approachable brand for Webster Market
After spending tens of thousands on branding without usable results, Webster Market came to us needing a cohesive direction for their visual identity and messaging that appealed to locals while feeling elevated but still approachable.
The Challenges
Before they came to us, the team had already spent tens of thousands of dollars on branding but had come up with nothing usable. Their leadership team was frustrated and having trouble finding alignment on exactly what they needed and how their brand should look and sound
Brand Strategy
After taking the team through the BrandDive and presenting the findings, their team finally found agreement on the direction for visuals and messaging. The brand needed to appeal to locals and feel elevated while maintaining a sense of approachability.
Brand Messaging
The core messaging would be aimed at locals, as it was decided that if locals come, the tourists will follow. But the opposite is almost never true.
Visual Identity
The visual identity would be bold, including a script logo because none of their competitors were utilizing that style and it would help them stand out while feeling elevated approachable.
Process and Production
We delivered the brand and website in the signature Outpour intensive model and it was a hit with all of the partners and investors involved. The highest achievement for us in this project was giving the leadership team the ability to be aligned on where the brand was headed and give them tangible tools to move their brand forward!
A Glimpse Of Our Recent Work For Our Amazing Clients
Effective systems make success repeatable. This is How We Ensure Client Success and Deliver Exceptional Results
BrandDive™
The BrandDive™ is a deep dive into your business - where you are, where you’ve been, and where you want to go. We then share what your “Big-Time Brand Opportunity” is and build you a plan that details what you need to start, stop, and keep doing to achieve it.
Strategy, messaging & stylescape
Following the BrandDive, we build a synthesis that summarizes all of the findings and insights from the session. Based on our collaborative strategy, we present the messaging and a stylescape that establishes the visual direction that will connect most effectively with your target markets and help you outshine your competition.
Brand Package Delivery
Upon approval, we build and deliver your ideal branding package which includes your brand playbook, logos, colors, fonts, and any associated supporting graphics. We also include a short intro video that explains file locations and file types and gives guidelines on which kinds of files to send to designers/printers as you are in the process of building your company.
Build out deliverables
If the BrandSoak™ or BrandImmersion™ packages are selected, at this point we build out the associated deliverables as needed and then you get to launch your newly developed brand out into the wild and we get to watch you grow!
Get in touch
Ready to get started? Book your 15 minute fit call.
We have 3 price buckets that can be customized to fit your needs. The packages are $15,000, $20,000 and $25,000.
We know your time is precious and so is ours. Because of this, we get it done in 1 to 2 weeks depending on your needs.
Because we only work with one client at a time. This cuts out all the extra administration and email loops and allows us to get it done asap.
We build and deliver one full visual identity (ex. a logo suite containing 3 to 5 primary and secondary logos, colors, typography, supporting patterns etc.). Because our brands are built on strategy, much of the subjectivity and guesswork is removed from the process.
Book a fifteen minute fit call. We will quickly chat to see if we’re a good fit to work together and if we are, we will send you a link to book your BrandDive!
It’s a fifteen minute call where we just make sure we are a good fit to work together. If we’re not we will do our best to point you to someone who is.
