Creating a luxury tech brand focused on family enjoyment
Rebranding and launching their Dallas location, Domotech approached us for assistance in aiming to connect with their high-end luxury homeowner market by blending advanced technology with a focus on family enjoyment and a sleek, modern visual identity.
The Challenges
The New York based Domotech came to us as they were rebranding and preparing to launch a Dallas Texas location. The big challenge was creating a brand that felt elevated and would be appealing to their super-high end target market luxury homeowners.
Brand Strategy
While we knew the brand needed to look high end, the BrandDive revealed that these homeowners were also typically family centric. They care a lot about their families and enjoying life. Their luxury homes and technology only served their families and genuine enjoy of their homes. This meant that while the messaging and visual should communicate high end tech experiences, the focus should be on family and enjoyment.
Brand Messaging
We built messaging that straddled the aisle between family, enjoyment and tech. For instance, the tagline “optimize enjoyment “ speaks to the end goal of the user not just the technological expertise of Domotech.
Visual Identity
We built a clean and sleek logo that can easily find itself at home with other high end tech brands like brookstone and Apple. The primary font is a sans serif that also helps the brand feel modern while the italic serif font helps the brand feel inviting and warm. We also added a chartreuse to the color pallets to help the brand stand out from competitors and be memorable to consumers.
Process and Production
This was a fully remote project with some of the team being in Dallas and some members still in New York. The brand process was by the book and we wrapped up the website built on the Webflow platform once the brand was complete!
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BrandDive™
The BrandDive™ is a deep dive into your business - where you are, where you’ve been, and where you want to go. We then share what your “Big-Time Brand Opportunity” is and build you a plan that details what you need to start, stop, and keep doing to achieve it.
Strategy, messaging & stylescape
Following the BrandDive, we build a synthesis that summarizes all of the findings and insights from the session. Based on our collaborative strategy, we present the messaging and a stylescape that establishes the visual direction that will connect most effectively with your target markets and help you outshine your competition.
Brand Package Delivery
Upon approval, we build and deliver your ideal branding package which includes your brand playbook, logos, colors, fonts, and any associated supporting graphics. We also include a short intro video that explains file locations and file types and gives guidelines on which kinds of files to send to designers/printers as you are in the process of building your company.
Build out deliverables
If the BrandSoak™ or BrandImmersion™ packages are selected, at this point we build out the associated deliverables as needed and then you get to launch your newly developed brand out into the wild and we get to watch you grow!
Get in touch
Ready to get started? Book your 15 minute fit call.
We have 3 price buckets that can be customized to fit your needs. The packages are $15,000, $20,000 and $25,000.
We know your time is precious and so is ours. Because of this, we get it done in 1 to 2 weeks depending on your needs.
Because we only work with one client at a time. This cuts out all the extra administration and email loops and allows us to get it done asap.
We build and deliver one full visual identity (ex. a logo suite containing 3 to 5 primary and secondary logos, colors, typography, supporting patterns etc.). Because our brands are built on strategy, much of the subjectivity and guesswork is removed from the process.
Book a fifteen minute fit call. We will quickly chat to see if we’re a good fit to work together and if we are, we will send you a link to book your BrandDive!
It’s a fifteen minute call where we just make sure we are a good fit to work together. If we’re not we will do our best to point you to someone who is.
