A new name & look for a B2B
Needing help connecting with their ideal customers, Jreijiri Engineering came to us because they had hit a point in their growth in which they needed to clarify their offerings and their target markets.
The Challenges
Founder Patrick Jreijiri approached us with a B2B organization established in 2017. The organization faced growth limitations due to unclear communication of services and a lack of visual identity. Additionally, their clients and prospective clients struggled with spelling and remembering the existing name, "Jreijiri."
Brand Strategy
After diagnosing these issues, we engaged the key stakeholders in a strategy session to identify their core values and target customer base. During this session, the phrase "Streamlining products and processes" emerged, which became a key message for the brand. Additionally, the strategy session revealed a new service offering. Previously focused on product design, Jreijiri realized they wanted to expand into consulting to streamline production processes, cut costs, and increase ROI.
Brand Messaging
The new messaging centered around the phrase "Streamlining products and processes," which highlighted Jiri's dual focus on product design and process consulting. This message communicated the brand's commitment to efficiency and higher ROI for their clients.
Visual Identity
Before starting on the visual identity, we went through a renaming process. The name "Jiri" was chosen for its simplicity and ease of recognition. Following approval of the proposed visual direction, stylescapes, and the new name, we developed the logo, visual identity, and messaging. The new visual identity conveyed clarity and professionalism, aligning with the brand's streamlined message and expanded service offerings.
Process and Production
After collaborating with Patrick and his team, we finalized the renaming process and developed the visual identity. This involved engaging key stakeholders in strategy sessions to ensure alignment and buy-in. The collaborative approach allowed for a thorough understanding of the organization's needs and values, resulting in a cohesive and impactful brand transformation. The successful implementation of the new name and visual identity marked a significant milestone in Jiri's journey towards achieving its growth objectives.
Patrick Jreijiri
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BrandDive™
The BrandDive™ is a deep dive into your business - where you are, where you’ve been, and where you want to go. We then share what your “Big-Time Brand Opportunity” is and build you a plan that details what you need to start, stop, and keep doing to achieve it.
Strategy, messaging & stylescape
Following the BrandDive, we build a synthesis that summarizes all of the findings and insights from the session. Based on our collaborative strategy, we present the messaging and a stylescape that establishes the visual direction that will connect most effectively with your target markets and help you outshine your competition.
Brand Package Delivery
Upon approval, we build and deliver your ideal branding package which includes your brand playbook, logos, colors, fonts, and any associated supporting graphics. We also include a short intro video that explains file locations and file types and gives guidelines on which kinds of files to send to designers/printers as you are in the process of building your company.
Build out deliverables
If the BrandSoak™ or BrandImmersion™ packages are selected, at this point we build out the associated deliverables as needed and then you get to launch your newly developed brand out into the wild and we get to watch you grow!
Get in touch
Ready to get started? Book your 15 minute fit call.
We have 3 price buckets that can be customized to fit your needs. The packages are $15,000, $20,000 and $25,000.
We know your time is precious and so is ours. Because of this, we get it done in 1 to 2 weeks depending on your needs.
Because we only work with one client at a time. This cuts out all the extra administration and email loops and allows us to get it done asap.
We build and deliver one full visual identity (ex. a logo suite containing 3 to 5 primary and secondary logos, colors, typography, supporting patterns etc.). Because our brands are built on strategy, much of the subjectivity and guesswork is removed from the process.
Book a fifteen minute fit call. We will quickly chat to see if we’re a good fit to work together and if we are, we will send you a link to book your BrandDive!
It’s a fifteen minute call where we just make sure we are a good fit to work together. If we’re not we will do our best to point you to someone who is.
